DESIGN UX/UI SKETCHBOOK ABOUT

MOBILE DONATION DESIGN STRATEGY

BACKGROUND

The Hoxworth Blood Center has been facilitating blood donation for the local community since 1938, with multiple donation centers throughout Ohio and Kentucky. Mobile drives are a quick and easy way to allow people to donate who may not be regular donors. Hoxworth partners with local businesses, schools, and organizations to expose more people to the possibility of donating blood in a time when more people than ever are in need of transfusion medicine.

CHALLENGE

In the local Cincinnati community, someone needs blood every 5 minutes. However, ever since COVID-19, blood donation has dropped by over 50%, with less and less young adults becoming regular donors.

The aim of this study was to understand the ecosystem of donation, understand the psychology behind blood donation, and strategize ways to encourage people to donate for the first time and for first timers to return for continued donation.

RESULTS

PROJECT SPONSOR
Hoxworth Blood Center

TIMELINE
15 Weeks

ROLE

Senior Designer and Researcher, Project Lead

SKILLS
User Research
Data Visualization
Visual Brand Language
Storyboarding
Adobe Illustrator
Adobe Photoshop
Figma
Canva
Validation Testing

Identified factors of a successful blood drive and understood key factors that contributed to decision making. This research informed the design decision and media strategy moving forward.

Blood donation is a sensitive topic, with many factors that go into the choice. We created the following framework and identified various areas that can improve.

The Initial Spark

Informational interaction

Personal inspiration

Educational campaigns

Spark to Sustaining

Digital reach-out

Badges and gamification

Community building

Sustaining to Sharing

Increased interaction

Connection beyond donation

Maintaining connections

Developed a new visual brand language to unify physical and digital media. To establish Hoxworth as a reliable source for resources on blood donation, there became a need to create a more cohesive visual brand that provided clarity, consistency, and reliability. I was in charge of designing assets and graphics for Hoxworth’s social media, specifically Instagram, Facebook, and LinkedIn.

SEPTEMBER 2025:

Cluttered
Uninformative
Casual

JANUARY 2026:

Cohesive
Understandable
Professional

Designed reusable assets and illustrations on Figma to serve as digital wayfinding tools, engaging educational characters, and other materials. By creating multiple reusable assets in the form of consistent iconography, versatile frames, and templates for all digital channels, I was able to address the whole digital system while maintaining a cohesive look.

Check out Hoxworth Blood Center here!

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