Visualized and redesigned the Hoxworth Central Atrium, focusing on employee productivity, donor engagement, and multifunctional spaces for independent and collaborative use. PROJECT SPONSOR:
Hoxworth Blood Center
ROLE: Fellow - Industrial Design Lead
TIMELINE: May - Aug 2025
SKILLS: User Interviews Space Analysis Sketching SketchUp Interior Design
This work is confidential, however I am able to share hard copies in interviews.
BACKGROUND
The Hoxworth Blood Center is an internationally recognized leader in transfusion medicine. The environment was designed as a flexible space that balances privacy for those in need of respite with areas for collaboration, education, and community engagement.
PROCESS
Conducted primary research through observation and interviews with employees and donors to define uses for space and identify opportunities for improvement.
Ideated and visualized over 20 different concepts, created 3D renders and visualizations, and acted as creative strategist to define environmental identity.
Strategized short-term and long-term changes and developed material boards, furniture selections, and established floor plans for further development.