MOBILE DONATION DESIGN STRATEGY
BACKGROUND
The Hoxworth Blood Center has been facilitating blood donation for the local community since 1938, with multiple donation centers throughout Ohio and Kentucky. Mobile drives are a quick and easy way to allow people to donate who may not be regular donors. Hoxworth partners with local businesses, schools, and organizations to expose more people to the possibility of donating blood in a time when more people than ever are in need of transfusion medicine.
CHALLENGE
In the local Cincinnati community, someone needs blood every 5 minutes. However, ever since COVID-19, blood donation has dropped by over 50%, with less and less young adults becoming regular donors.
The aim of this study was to understand the ecosystem of donation, understand the psychology behind blood donation, and strategize ways to encourage people to donate for the first time and for first timers to return for continued donation.
RESULTS
1. Identified factors of a successful blood drive and created the appropriate materials that each mobile blood drive employee needs before, during, and after the drive.
Blood donation is a sensitive topic, with many factors that go into the choice. We created the following framework and identified various srt
Hoxworth Blood Center
TIMELINE
15 Weeks
ROLE
Senior Designer and Researcher, Project Lead
SKILLS
User Research
Data Visualization
Visual Brand Language
Storyboarding
Adobe Illustrator
Adobe Photoshop
Figma
Canva
Validation Testing
The Initial Spark
Informational interaction
Personal inspiration
Educational campaigns
Spark to Sustaining
Digital reach-out
Badges and gamification
Community building
Sustaining to Sharing
Increased interaction
Connection beyond donation
Maintaining connections
Maintaining connections
2. Developed a new visual brand language to unify physical and digital media.
To establish Hoxworth as a reliable source for resources on blood donation, there became a need to create a more cohesive visual brand that provided clarity, consistency, and reliability. I was in charge of designing assets and graphics for Hoxworth’s social media, specifically Instagram, Facebook, and LinkedIn.
SEPTEMBER 2025:
- Cluttered
- Uninformative
- Casual
JANUARY 2026:
- Cohesive
- Understandable
- Professional